Some statistics
March 1st, 2009 by ReinderRocr.net had 211051 pageviews in February, coming from 9586 unique visitors measured on a by-month basis. The pageviews are up 70,000 compared to January but the uniques have contracted a bit, by almost 300. The ROCR re-runs on Drunk Duck earned 7110 pageviews, which is about the same as they did in the two previous months.
The Chronicles of the Witch Queen website and the Rogues of Clwyd-Rhan archive on Modern Tales earned about 23,000 pageviews together, based on statistics from Project Wonderful (making this a very rough guess, but MT/WCN's internal statistics are less useful for month-by-month data).
In all, my little empire earned nearly a quarter of a million pageviews in the past month. Most of the extra pageviews were earned by paid advertising, because while there are plenty of opportunities for free publicity, such as joining topsite lists, contributing to forums, exchanging links or simply asking for a mention and a link, they involve putting in time and effort that I cannot spare at the moment. It's hard enough for me just to write and draw the comic at the moment.
Next month, I will know if the paid advertising was cost-effective. I spent about $ 100 out of pocket, so if I made more from that in February through Webcomics World, I'll be doing good. Beyond that, it's simply nice to have my comics read by many people, so if end up making a modest loss, I won't cut my advertising altogether, though I probably will reduce the budget again.
I am somewhat concerned about the drop in uniques on ROCR.net, though these will be offset by new readers in places where I can't really count them. The uniques are a measure of my longer-term readership and therefore the longer-term health of the comic. So I will try some advertising on new locations, and if I do find the time, to put some work into unpaid publicity like joining a topsite. Targets for next month: 12,000 uniques, 1/3 million pvs.




