Promotion, part 1.
December 20th, 2004 by ReinderFor two years, I hardly promoted my webcomics at all. I had stopped sending out press releases, gradually taken down all of the link exchanges, button things, topsite lists and all those other page-fillers that individually all seem like a good idea but collectively clutter up the websites they're on. I also didn't advertise. I adopted an attitude of "wait and see what happens if I just draw the comic, updated and let the site speak for itself."
Of course, there was still the internal promotion at Modern Tales, plus my routine activities at comics forums everywhere, but I didn't make any special effort to promote. My reason for that was simple enough: I had no faith in the effectiveness of the promotional mechanisms I abandoned.
