I’ve found a benefit of having done the 24 hour comic day challenge: a deadline at 2 in the morning isn’t that bad in comparison. Especially when you’re working in a team, as we were last night. And a pretty darn good team we were, if I do say so myself!
The six of us, consisting of copywriters, web designers, graphic designers, marketing consultants and project managers created an identity, a marketing strategy, a house style, wrote and designed a flyer ánd designed and built a website. The whole shebang, on a Friday night, never having worked together before and only meeting our client that evening. I was pretty impressed we pulled it of, but everyone on our team contributed beautifully. Beforehand I was a bit worried there’d be too many captains on the ship, with most people being their own boss, but that wasn’t a problem at all. Even with three designers working on the house style at the same time.
The charity we were working for is a small charity dedicated to improving health care on the Kei-islands in Indonesia. There’s a large community of people from these islands living in the Netherlands that are dedicated to help their family members living in less fortunate conditions. The clan aspect of their organization makes it possible for them to oversee every part of a transport of materials: they have family or clan members living all over Indonesia, making it possible to rule out corruption and to guarantee the arrival of the materials in the right place.
We decided upon a logo emphasizing the family aspect of the organization. We had the chairman of the foundation, also elder of the clan, writing the name of the foundation (Yam-tel means great-family).
We used warm reds to contrast with the jungle greens (reds also referring to the medical needs as well as being a national color). We came up with a subtitle, the family cares, that being the angle we decided on.
It’ll be interesting to see how much our efforts will mean for this organization.
It was a very interesting experience, that’s for sure. I’ve never seen so many creative people working together at the same time (about 40 in a single room), not to mention the number of macbooks (I want that macbook pro!).
I was incredibly tired after the presentations of all the teams (by this time it was 3 a.m.) and pretty much went straight home. Would’ve been nice to stay and compare notes, and mingle and do some networking, but sleep was just too big a temptress.